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Top Trends in Custom Homes: Features That Add Value and Style

Building a custom home is an exciting opportunity to create a space that reflects your lifestyle, taste, and long-term needs. As a leading custom home builder in Olympia, Williams Contracting stays ahead of the curve by incorporating innovative design features and modern technologies that elevate both functionality and aesthetics.

If you're planning to build in Thurston County, here are the top trends in custom homes that can add value, enhance comfort, and make your home truly one of a kind.

1. Open-Concept Living Spaces With Purpose

Open-concept layouts remain a favorite among our clientele, but today's designs focus on creating intentional zones within those open spaces. Instead of one large, undefined area, homeowners now prefer subtle separations using:

  • Architectural details like beams or archways
  • Strategic furniture placement
  • Varied ceiling heights

This approach keeps the airy, connected feel while adding structure and usability. It is a great design style for families or multigenerational living.

 

2. Multi-Functional Rooms for Modern Lifestyles

Flexibility is key in current custom home design. More homeowners want rooms that can evolve over time, such as:

  • Home offices that double as guest rooms
  • Playrooms that transition into study areas
  • Fitness spaces with integrated storage

These adaptable rooms make your home more functional and future-proof. Plus, having rooms that can serve multiple purposes helps with growing or shrinking families.

 

3. Luxurious Spa-Like Bathrooms

Bathrooms are no longer just practical spaces—they’re personal retreats. Popular upgrades include:

  • Walk-in, curbless showers
  • Freestanding soaking tubs
  • Heated flooring
  • Integrated lighting for a calming ambiance

These features not only add comfort but also boost home value and resale appeal. Bathrooms are a great space to add a little luxury to your home.

 

4. Gourmet Kitchens With Smart Features

The kitchen remains the heart of the home, and today’s trends lean toward both beauty and efficiency. High-end custom homes now include:

  • Large islands with seating
  • Walk-in butler’s pantries
  • Energy-efficient smart appliances
  • Mixes of natural materials like quartz, wood, and stone

As a custom home builder in Olympia, we design kitchens that blend elegance with everyday practicality and can add features and amenities to suit your taste.

 

5. Energy Efficiency & Sustainability

Eco-friendly homes continue to grow in popularity, especially in the Pacific Northwest. Modern custom home features include:

  • High-performance windows
  • Advanced insulation systems
  • Solar-ready rooftops
  • Smart thermostats and lighting

Sustainable elements not only reduce environmental impact but also lower long-term energy costs. Also, sustainable features also are a top selling point if you are considering selling your home.

 

6. Indoor–Outdoor Living Integration

Homeowners in Thurston County love seamless transitions between indoor comfort and outdoor relaxation. Popular features include:

  • Covered patios with heaters
  • Sliding or folding glass walls
  • Outdoor kitchens
  • Cozy fire features

These additions expand your usable living space year-round and can help you enjoy the beauty of the Pacific Northwest in comfort.

 

7. Built-In Smart Home Technology

Smart home systems are no longer luxury add-ons—they’re becoming standard in new custom homes. Today’s builds often include:

  • Whole-home Wi-Fi integration
  • Smart security systems
  • Automated window treatments
  • Voice-controlled lighting and temperature

Technology enhances convenience and adds modern sophistication to your home.

 

8. Natural Materials and Earth-Tone Palettes

Design trends are shifting toward warm, organic aesthetics. Expect to see more:

  • Wood beams
  • Stone accents
  • Matte finishes
  • Soft greens, warm whites, and earthy neutrals

These elements create a timeless, inviting atmosphere that feels grounded and harmonious. At our Design Center, we can help you choose the perfect finishes and features to create a home that feels beautifully cohesive and uniquely yours.

 

Build a Home That Reflects Your Vision

Whether you're drawn to smart technology, luxurious finishes, or sustainable design, today’s trends offer endless opportunities to personalize your space. As an experienced custom home builder in Olympia, Williams Contracting is here to guide you through the design-build process and bring your dream home to life with craftsmanship, creativity, and attention to detail.

 

Ready to Start Your Custom Home Journey?

Contact Williams Contracting to begin designing a home that’s stylish, functional, and built to last.

Chris Williams

Chris brings over 15 years of experience in custom home design and construction to every project. As the point of contact for clients, he guides the initial vision, oversees budgeting, and ensures seamless collaboration throughout.